Understanding Social Media Platforms

Social Media for Small Business Owners: What You Need to Know

Social media has become an essential marketing tool for small businesses, freelancers, and startups. Whether you’re running an HVAC company in Traverse City, a boutique in Petoskey, or a plumbing service in Grand Rapids, understanding how to use social media effectively can make or break your online presence. At Noacol Creative, we specialize in helping Michigan businesses—and small businesses across the country—navigate the evolving world of social media marketing affordably and effectively.


The Evolution of Social Media and Why It Matters


The rise of social media has transformed how businesses connect with customers. Platforms like Facebook, Instagram, LinkedIn, and TikTok offer opportunities to build brand awareness, engage with your audience, and drive sales. But social media is constantly evolving, and what worked five years ago may not work today. Understanding the meaning of social media and its role in your marketing strategy is critical.


Choosing the Right Platforms for Your Business


Not every platform is right for every business. For example:

  • Facebook is great for local service businesses and community engagement.
  • Instagram works well for visually appealing products and lifestyle brands.
  • LinkedIn is ideal for B2B companies and professional services.
  • TikTok can be powerful for creative, short-form video content—but may not suit every industry.


The key is to focus on platforms where your ideal client spends time. Don’t join a platform just to “be there.” Instead, use it strategically to connect with your target audience.


What Works—and What Doesn’t—on Social Media


Content that performs well includes:

  • Educational posts (tips, how-tos)
  • Behind-the-scenes looks at your business
  • Customer testimonials and success stories
  • Engaging visuals and videos


Avoid posting:

  • Highly personal or controversial opinions
  • Low-quality images or videos
  • Irrelevant content that doesn’t serve your audience


Remember, social media engagement isn’t just likes and shares—it’s meaningful interaction that builds trust and relationships. If you’re wondering how to define social media engagement, think of it as any action that shows your audience is connecting with your content—comments, shares, clicks, and conversations.


DIY vs. Outsourcing Social Media


Can a business do social media themselves? Absolutely—but it takes time, consistency, and strategy. Many small businesses choose outsourcing social media to a professional because it saves time and ensures results. If you’re considering hiring help, you might ask:

  • How much should a social media manager charge?
  • What’s the cost of a social media manager?
  • How much to charge for social media management?


Rates vary based on experience, scope, and whether you hire a social media consultant or a B2B social media agency. At Noacol Creative, we offer social media marketing consulting tailored to small businesses, so you get expert guidance without breaking the bank.


Why Strategy Matters


Social media isn’t about posting randomly—it’s about creating a plan that aligns with your business goals. Define your audience, set measurable objectives, and track your results. Social media is evolving, and businesses that adapt will thrive.


Ready to Improve Your Social Media Strategy?


At Noacol Creative, we help Michigan small businesses—and entrepreneurs nationwide—get online and grow their presence effectively and affordably. Want to learn more? Read more of our articles and schedule your free consultation today to start building a social media strategy that works for your business.