The Importance of a Google Business Profile

Why Every Small Business Needs a Google Business Profile (GBP)

If you own or manage a small business in Michigan—or anywhere in the country—having a Google Business Profile (GBP) is the absolute minimum for online marketing today.


Formerly known as Google My Business (GMB), this free tool is essential for improving local SEO, boosting online visibility, and attracting local customers. Whether you run an HVAC company in Traverse City, a coffee shop in Petoskey, or a plumbing service in Grand Rapids, your GBP helps you show up in Google Maps, local search results, and even voice searches.


Why Google Business Profile Matters


Your GBP acts as a digital storefront, giving potential customers quick access to:

  • Business hours, address, and contact information
  • Photos and updates
  • Customer reviews
  • Service areas and offerings


This profile supplements your website—it’s not a replacement—but it’s often the first impression customers get when searching for local services. A well-optimized GBP can increase foot traffic, generate more leads, and improve business credibility.


Don’t Forget Bing Places


While Google dominates search, Bing Places serves a similar purpose and should not be ignored. Many users still rely on Bing, especially through Microsoft products, so claiming and optimizing your Bing listing ensures you reach every possible customer.


Benefits for Michigan Businesses (and Beyond)


For small businesses in Michigan, where local competition can be fierce, a strong GBP helps you outrank competitors, improve local search rankings, and get more Google reviews. This is a free online marketing tool that every small business owner should leverage to attract local customers and manage their reputation effectively.


Ready to Improve Your Online Presence?


At Noacol Creative, we specialize in helping small businesses, freelancers, startups, and entrepreneurs in Michigan—and across the U.S.—get online affordably and effectively.
 

Schedule your FREE consultation today and start building a stronger online presence.
 

Read more of our articles for tips on Small Business SEO, Google Maps Marketing, and Local Search Strategies.